Financial Advisors’ Guide to Enhancing Client Success With Trust Planning

Aug 2, 2024 | Estate Planning & Administration, For Professional Advisors

The Role of Financial Advisors in Trust Planning: Key Conversations With Clients

Financial advisors are finding that taking a holistic approach, which includes partnering with a client’s team of legal, financial, and trust advisors, contributes to more effective outcomes for clients with increasingly dynamic needs. The Great Wealth Transfer, shifting client expectations, and the need for comprehensive legacy planning are driving this trend. As tax laws evolve and the economic environment becomes more complex, advisors who can navigate these conversations may be better positioned to retain assets and strengthen client relationships across multiple generations. 

In this article, we will explore the important conversations financial advisors should have with clients and their families to prepare for possible trust solutions.

1. Understand your client’s motivations and goals.

For financial advisors, understanding a client’s intentions is fundamental to managing assets effectively and determining when it’s appropriate to guide clients toward trust-planning solutions. This comprehensive understanding not only ensures that clients’ wealth management strategies are aligned with their personal objectives, but it also helps advisors collaborate seamlessly with estate planning attorneys and other professionals that may need to be involved in the process.

Common goals and motivations for wealth distribution:

  • Providing for Future Generations: Clients often want to secure their children’s and grandchildren’s financial futures. This goal involves preserving family wealth and instilling family values, such as funding education or supporting entrepreneurial ventures. Financial advisors need to be aware of these motivations to help structure investments and suggest solutions that protect and grow wealth across generations.
  • Philanthropic Goals: Many clients aim to leave a portion of their estate to charities or community projects they care about. Understanding these philanthropic desires allows advisors to incorporate them into the broader financial strategy. For instance, establishing foundations, endowments, or scholarships can be facilitated through specific trust structures, ensuring that the client’s charitable intentions are fulfilled.
  • Protecting Assets: High-net-worth clients may seek to shield their assets from potential claims by creditors, divorce settlements, or litigation. By recognizing these concerns, financial advisors can recommend asset protection strategies and trust structures that safeguard family-owned businesses and personal wealth. 

Example conversation starter: “Do you have an updated will or other estate planning documents? What are your long-term goals for your family?”

2. Build a comprehensive financial picture.

Understanding the full scope of a client’s assets, beneficiary designations, and trust solutions enables financial advisors to offer more tailored advice, anticipate potential issues, and align their strategies with the client’s overall goals. 

A thorough inventory of assets is the best place to start to build a clear picture of your client’s financial landscape. This includes:

  • Real Estate: Suggest that clients document all properties they own, including primary residences, vacation homes, and investment properties. Understanding the value and location of these properties can impact trust planning and tax strategies.
  • Investments: Guide clients in detailing their investment portfolios, including a complete list of stocks, bonds, mutual funds, retirement accounts, and savings. 
  • Business Interests: Identify any ownership stakes in businesses, partnerships, and LLCs. These assets often require special considerations in trust planning to ensure smooth transitions and continuity.
  • Personal Property: Encourage clients to catalog valuable personal property such as jewelry, artwork, and vehicles. These items, though sometimes overlooked, can significantly impact the overall estate value.
  • Other Assets: Ensure clients include life insurance policies, any debts or liabilities, and digital assets. Understanding these factors is crucial for accurate financial planning and risk management.

Example conversation starter: “Let’s discuss the various assets you own, including any business interests, investment portfolios, and valuable personal property, so we can understand their role in your overall long-term financial and estate plans.”

3. Discuss and engage the next generation.

The Great Wealth Transfer represents a significant shift in the financial landscape, with an estimated $70–$80 trillion expected to pass from Baby Boomers to younger generations over the next few decades. For financial advisors, this can present both a challenge and an opportunity. Engaging the next generation early and effectively is crucial to maintaining client relationships and ensuring smooth transitions. Here’s how to approach this vital task.

Strategies for keeping the next generation informed and involved:

  • Start With Your Client’s Wishes: Begin the conversation by exploring your client’s vision for their legacy and their desires for financial control. Understanding these motivations is essential for determining effective trust planning strategies. 
  • Host Regular Check-Ins: Foster strong relationships with clients’ children or grandchildren by demonstrating an understanding of their values and providing tailored financial advice. Building trust and loyalty will help retain clients through generational changes. 
  • Consider Individualized Approaches: Understand that the next generation may have different philosophies. Stay open to new ideas and preferences from clients’ children and grandchildren. This might involve integrating new technologies, exploring sustainable investment opportunities, or revising plans to reflect changing family dynamics.

Example conversation starter: “How early and how involved do you want your children or grandchildren to be in managing and understanding their inheritance?” 

4. Know how to leverage trusts for client success.

Trusts are powerful tools that can significantly enhance overall financial planning and client peace of mind. They offer a range of benefits for protecting assets, providing anonymity, assisting in estate tax planning, managing family legacies, and supporting philanthropic goals, making them essential components of a comprehensive financial strategy. However, clients often have misconceptions about the expense and rigidity of trusts. Financial advisors can help address these concerns and highlight the advantages of trust planning.

  • Asset Protection: One of the primary benefits of trusts is their ability to protect assets from current and future circumstances. This protection ensures that your clients’ wealth is preserved for their intended beneficiaries.
  • Blended Families: Blended families often have unique needs and complexities that can be addressed through trust structures. Trusts provide a clear framework for ensuring that trust assets are distributed in accordance with the trust document and the client’s wishes. 
  • Charitable Trusts: Charitable trusts offer clients a way to support the causes they care about while also potentially providing tax benefits. These trusts can be an integral part of a client’s legacy, reflecting their values and philanthropic goals.
  • Avoiding Probate: Assets held in trust generally avoid the probate process, which can be time-consuming, expensive, and public. By bypassing probate, the trust allows for a more efficient transfer of assets to beneficiaries. 

Example conversation starter: “In terms of your family, are there specific considerations or complexities we should be aware of to ensure your wealth is distributed according to your wishes?”

5. Collaborate with other advisors.

Building a network of diverse professional advisors is essential for effectively meeting a client’s financial and legacy goals. By working together, financial advisors, estate planning attorneys, accountants, and other key advisors can provide comprehensive and cohesive planning that addresses all aspects of a client’s dynamic financial life. This collaboration unlocks several benefits and helps avoid potential pitfalls.

  • Team Integration: Each advisor brings a unique set of skills and knowledge to the table. By integrating the expertise of the client’s various professionals, clients receive well-rounded advice that encompasses all their needs and goals. 
  • Effective Communication: Clearly define the roles and responsibilities of each advisor to prevent overlap and promote focus on each individual’s area of expertise. Schedule regular meetings or maintain open lines of communication between all advisors to keep everyone informed of the client’s evolving needs.
  • Collaborative Strategy: Ensure all advisors understand and are aligned with the client’s financial and legacy goals. This helps create a cohesive plan that reflects the client’s wishes accurately.

Example conversation starter: “What other professional advisors (e.g., attorney, accountant, etc.) are you currently working with to formulate your estate plan? I recommend we meet  to keep everyone informed and aligned with your financial and estate planning objectives.”

We’re here to help.

Financial advisors who adopt a holistic approach, incorporating trust partners into their broader financial advising strategy, can provide immense value to their clients. By starting and continuing these crucial conversations, advisors can ensure that their clients’ wealth is protected, their legacy is preserved, and their financial goals are achieved.

At Cumberland Trust, we are dedicated to helping financial advisors navigate increasingly dynamic client needs. We are a unique trust solution for individuals and families seeking the expertise of a corporate trustee and the freedom and flexibility to work with their chosen financial advisor(s). Contact us to learn how we can partner with you to provide exceptional trust administration services for your clients.